Vision
In a world where many consumers are willing to pay more for a cup of coffee than they are for recorded music, a new approach to remunerating artists for their creations is required. There’s no purer or rawer art form than live performance, so it’s this part of artists’ repertoire that RTG Ventures has turned its attention. Our vision to make live music available anywhere, any time and in any format is designed to keep fans connected with their artists at their convenience but always in a way that respects that artists need to feed their creativity.
Illegal downloads and illegal file shares are sucking the life out of recorded music, but live music can’t be copied or shared. If you’re not at the gig, you’re just not at the gig. Until now. By making live music available online, with proper models for monetizing performances RTG Ventures creates new revenue opportunities for bands and their management. We connect fans with their bands and offer multiple ways of providing “free” content that still remunerates its creators.
To do this, we’ve made it our mission to develop cutting-edge products and services that enable media rights owners to manage, promote and monetize their assets online. Our systems allow rights owners to present new, exciting content to consumers with sponsor supported pay-per-view models which minimize the risk of piracy.
