RTG Ventures Powers Mobile Marketing Intelligence with PPC Manager

Digital Clarity, wholly-owned subsidiary of RTG Ventures, Inc., has commenced final beta testing of an iPhone App, PPC Manager, which powers mobile management and mobile reporting of Google AdWords campaigns. PPC Manager Lite will be available as a free download and will be published in the App store once the beta phase is complete, expected to be later this Fall.

Beta testing is being conducted with Digital Clarity’s existing clients and options being tested include a premium version of the App, PPC Manager Pro, which adds the ability to add greater functionality and access richer statistical data direct from Google for in-depth marketing analysis. PPC Manager Pro is likely to be priced at around $4.99 with in-App purchases available to fund data plans.

Reggie James, Digital Clarity’s Managing Director, explained: “PPC Manager gives marketers the ability to access marketing intelligence across multiple pay per click (PPC) campaigns via their iPhone. The App also allows account managers to edit campaign keywords and even engage with their agency account managers using an intuitive and simple interface.

“Most companies use Google AdWords to attract users to their websites and the ability to monitor, amend and optimize keywords on the move can deliver a competitive advantage. PPC Manager will be an essential tool for digital marketing professionals.”